With layer appropriate innovation metrics, it’s much easier for the achievements of individuals to cohere (or not) to the job of teams and in turn from there to lines of business back up to corporate objectives. It’s a central element in the ‘innovation stack’ where an enterprise is able to go from priority innovation areas (with the Corporate Innovation Canvas) to testable business model designs (with the Business Model Canvas) to product charters (with an agile team charter) to individual learning pathways to cultivate the talent they need to execute.Įven more important than the top down cascading of objectives with testable results and KPI’s is the improvement in the feedback in outcomes that helps the overall innovation program learn and adapt quickly. However, from there, the Business Model Canvas does an excellent job of bringing clarity to the questions of how, for example, a given line of business creates focus and then implements it in an innovation-friendly way with, for example, ‘objectives and key results’ OKR’s. For a large corporation with multiple lines of business at various levels of maturity, I actually prefer the Corporate Innovation Canvas as a starting point. Transparency, simplicity, and focus are great facilitators of the ‘creative destruction’ a good innovation program needs, and the Canvas does a nice job of delivering that across lines of business. If you think you’re doing a lot better than that with substantial new innovation investments (a startup or a new line of business inside an enterprise) you’re probably throwing good money after bad. A good VC in early stage investments succeeds with a prevalence of something like a 1/10. A company that wants to innovate has to be ready to be wrong. This matters a lot- more than most people think. Also, it’s highly amenable to change on the margins. The short answer is this: because it’s simple yet focused and that means more of your audience is likely to pay attention to it. You can try Omnigraffle for free (the basic paid version is $99). It has a fairly easy to use layering environment which you may find handy as you want to tinker with and produce different views of the canvas. *Omnigraffle a popular diagramming program for the Mac. This one needs a little more set up but has lots of features This one uses layering to manage the canvas LINK TO INSTRUCTIONS This uses the presentation app in Google Doc’s, which does a pretty good job of exporting to PowerPoint.LINK TO INSTRUCTIONS You can take any of these and project them on to a whiteboard for group sessions If the canvas is working for you, you’ll probably end up editing it a lot and presenting it, so there are a few options below for documenting your canvas in an editable format:ĭocumenting the Canvas in Google Doc’s or MS Office (PowerPoint)ĭocumenting a canvas (if you have a Mac & Omnigraffle) However, if you’re ready to put together something a little more formal (for distribution, presentation, etc.) here’s a Google App’s template you can copy or download as MSFT PowerPoint: The first time you engage with the canvas, I recommend printing it out or projecting it on a whiteboard and going to town (see below for a PDF). Transparency: Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page.Flexibility: It’s easier to facilitate alignment by tweaking the model and trying things (from a planning perspective) with something that’s sitting on a single page.Focus: Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, I’ve seen users of the BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting in the way).The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Cost Structure: What are the business’ major cost drivers? How are they linked to revenue?. Key Partnerships: What can the company not do so it can focus on its Key Activities?.Key Resources: What unique strategic assets must the business have to compete?.Key Activities: What uniquely strategic things does the business do to deliver its proposition?.Revenue Streams: How does the business earn revenue from the value propositions?.Customer Relationships: How do you interact with the customer through their ‘journey’?.Channels: How are these propositions promoted, sold and delivered? Why? Is it working?.Value Propositions: What’s compelling about the proposition? Why do customers buy, use?.Customer Segments: Who are the customers? What do they think? See? Feel? Do?.Together these elements provide a pretty coherent view of a business’ key drivers–
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